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This web site bluedotpools.com states the following, "We are a second generation family owned swimming pool construction company that is dedicated to the highest level of customer service in our industry." We noticed that the webpage also stated " We are committed to offering quality products at the highest level of craftsmanship." It also said " With over 20 years in the industry, we recognized the value of swimming pools as a means of bringing families and friends together. Swimming Pools enrich our lives in so many ways. Come experience what others are talking about." The header had Pool as the highest ranking optimized keyword. It is followed by Swimming pool, pool service, and pool remodel which isn't as ranked as highly as Pool. The next words bluedotpools.com used was pool construction. pool repair was included but might not be understood by search parsers.